Permission Marketing - Seth Godin Business / Marketing

Permission Marketing

Enlarge Photo	Categories :	Marketing Success Knowledge & Learning

	Publisher :	Simon & Schuster
	Author :	Seth Godin
	Narrator :	Seth Godin

	Length :	2 hours (Abridged)

Physical Price :		$20.00
Download Price :		$10.99

Format :		Downloadable MP3

© 2006 Simon & Schuster

ADD TO BASKET

HEAR SAMPLE

The man Business Week calls "the ultimate entrepreneur tor the information age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily.
• Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
• Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
• If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
• Once people become customers, do you work to deepen your permission to communicate with those people?

In Permission Marketing, Godin demonstrates how marketers are already profiting from this key new approach in ail forms of media.

Business categories

All Biography Economics Finance & Investment Foreign Language Content Internet Leadership Management Marketing Real Estate Sales Starting a Business Strategy & Business Development Training and Development Miscellaneous

Self Help categories

All Creativity Foreign Language Content Health & Fitness Interpersonal Skills Knowledge & Learning Motivation Personal Growth Self Hypnosis Sex & Relationships Stress Management Success Time Management Miscellaneous

Seek, Find, Enjoy

Author, Title or Keyword

» Advanced Search

Newly Released

Next Evolution of Marketing, The: Connect with Your Customers by Marketing with Meaning

Bob Gilbreath
In The Next Evolution of Marketing, Gilbreath describes the marketing revolution now underway and the powerful forces driving it.$24.99

» More Info

Recommended

Blogsense

Brooklyn Porter
Would You Like To Make Buckets Of Cold Hard Cash Just By Blogging ?$9.75

» More Info

Jim Edwards - Big Seminar Preview Call - Orlando 2004

Jim Edwards
The complete recording of Jim Edwards for the BigSeminar Preview Call - Orlando 2004$5.25

» More Info

Guerilla Marketing 101

William (Billy) Brand
“Guerilla Marketing” is an unconventional and extremely effective way of bringing profitable results using a minimum of money and materials.$19.99

» More Info

Stephen Pierce - Big Seminar Preview Call - Atlanta 2005

Stephen Pierce
The complete recording of Stephen Pierce for the BigSeminar Preview Call - Atlanta 2005.$5.25

» More Info

Carrot Principle

Adrian Gostick, Chester Elton
How the best managers use recognition to engage their people, retain talent, and accelerate performance.$17.99

» More Info


Home	Special Offers	Free	My Library	Basket	Help